Wednesday 23 September 2020

CAN PATREON AND TWITCH DRIVE THE NEW GIG ECONOMY?

In an episode of the Netflix original series Love, Bertie Bauer, played by Claudia O’Doherty signs up for Tinder after a rocky breakup. She asks her roommate Mickey Dobbs (Gillian Jacobs): “What does it mean when someone says they’re a project manager?” Mickey responds: “They’re unemployed.”

While pop culture has often equated self-employment with unemployment, freelance work is a reality for a growing number of Americans. A 2017 survey by Edelman Intelligence concluded that a majority of Americans — especially those living in urban areas — would be freelancers by 2027. Now the coronavirus pandemic is giving rise to a freelance model driven by a set of platforms geared for remote working and for a generation that’s digital first.

Patreon is a subscription-based platform popular among creators, from musicians to computer engineer vs computer science, who want to sell and distribute their work. In just the first three weeks of the pandemic, as job losses battered America’s workforce, it added 30,000 sign-ups.

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