Friday 24 April 2020

'We take complex products to market in five months': Engineering at SharkNinja

Engineering is everywhere – even in places you might not expect. In each issue, we’re speaking to workers from well-known organisations about how they engineer success.

SharkNinja is two companies in one – Shark makes upright and robotic vacuum cleaners with a high-tech twist, while Ninja aims to bring ‘precision engineering’ to the kitchen.  Lots of innovation goes on behind the scenes, how hard is computer science, director of design engineering. 

“I primarily look after design and engineering for the Ninja heated team, where we develop pressure cookers, grills and things like that. It’s a massive part of the business and it’s getting a lot of investment.

“There is a huge amount of innovation behind the scenes. We really strive to have products that benefit the consumer, doing a considerable amount of consumer insight early on. Ninja works with a team of chefs in the US to make sure the technology matches the food that consumers want to create and eat.”

“We also look at products we have sold and see what might not be working to improve them. A big example was with our vacuum cleaners. A particular problem has been hair wrapping around the brush-roll, which is designed to dislodge small particles of dirt from the ground, but we developed anti-hair-wrap technology to prevent that happening. A ‘bristle-guard’ and comb separate and remove all the hair from the bristle brush-roll to make it far easier for the customer.

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